Fitfully App Virtually Measures Your Shoe Size to Help You Buy Footwear Online
Lifestyle| | By Robin Milling
based on the foot’s length and width. Back in the day, when we would venture out of our homes to purchase shoes, there was a scientific method known as The Brannock Foot Measuring Device – a clunky piece of metal which captured the length, heel to-toe, heel-to-ball and width at the same time for the perfect fit. You can now buy the Brannock Foot Measuring Device online as well.There’s an old saying, “if the shoe fits, wear it.” But that has become a virtual challenge with the advent of online shoe shopping. Not all shoes sizes are created equal — which is
That might just as well become a paperweight according to the folks at Fitfully who have a created a way to virtually “try on” a pair of shoes at your convenience. Now all you need is your foot, your phone, a newspaper and a credit card to get your personalized proper shoe size before you click ‘add to cart’ from your favorite online shoe store. It’s all done through a scanning process as illustrated by their YouTube video. Simply step onto the newspaper and trace your phone around your foot taking a 360-degree video. Then align the shoe you want from their online store – which seems to carry only Adidas at the moment – with your scanned foot photo. The credit card not only serves as a means of purchasing the app, but it also provides a comparative scale. The app reads the size of your foot – green means ‘go’, a good fit, and red means ‘stop,’ too tight, while blue means you’ve got some wiggle room. Fitfully is still in the testing phase, but it just might be a good fit to avoid the hassle of returns. With the app, you can always share your customized foot video with friends and family.