Justin Bieber Wants to ‘Launch Own Record Label’
He is said to be already on the look out for female singers and a band to help nurture the next generation of pop talent. “Justin, Scooter and their lawyers are working on creating their own record label in partnership with Universal where Justin will sign his own artists,” the source revealed. “With the help of Scooter, he wants to create a label which would allow him to pick up performers that he believes in and do for them what Usher did for him.” The Canadian was discovered by Braun and Usher in 2008, and signed to the now-defunct label Island Records. Bieber’s debut album, My World, was released a year later. The insider also claims Bieber is taking advice from rapper Drake, who runs his own OVO Sound label. The star is no stranger to sourcing up-and-coming talent. In 2012, he helped Carly Rae Jepsen land a record deal on Scooter’s label Schoolboy Records after hearing her song “Call Me Maybe” on Canadian radio while at his mother’s house. The track, released in 2011, went on to sell more than 18 million copies worldwide. Last year, Bieber also appeared in the music video for Jepsen’s single “I Really Like You.” The video featured Tom Hanks lip-synching the song as he walked through New York, before performing a routine with Jepsen, a troupe of dancers, and Bieber in front of the Mondrian Hotel.