‘Rogue One: A Star Wars Story’ Stars Create Charity T-Shirts to Support UNICEF Kid Power
Lifestyle| | By Jason Owen
Felicity Jones and Diego Luna are two of the big names who have designed Rogue One: A Star Wars Story T-shirts for charity.
The hotly anticipated Star Wars spin-off film hits cinemas next month and to celebrate its release, Disney and Target have teamed up on a philanthropic venture. Supporting UNICEF Kid Power, T-shirt line Force 4 Fashion features designs dreamed up by 10 influential figures across film, fashion, music and sports.
Jones and Luna, along with their Rogue One co-star Riz Ahmed and director Gareth Edwards, have each contributed ideas, as have movie stars Olivia Munn, Brittany Snow and Camilla Belle, musician Steve Aoki, surfer Kelly Slater and celebrity stylist June Ambrose. Each tee represents a different theme in the film, which focuses on the Rebel Alliance’s mission to stop the evil Death Star.
The T-shirts cost $12.99 each and feature inspirational slogans such as ‘I Rebel’ and ‘I Am a Force for Change,’ with $5 of each sale donated to UNICEF Kid Power. This initiative enables kids in the U.S. to participate in physical activities and interactive challenges to win points, which goes towards providing lifesaving food to malnourished children around the globe.
“This program is a great way to embrace the themes of Rogue One – rebellion and standing up for what you believe in – whilst giving back to those less fortunate, especially during the holiday season,” filmmaker Edwards told WWD. “Being a Force for Change isn’t just about making donations. We can all be a Force for Change by being more considerate of others in our daily lives. Whether it’s helping a complete stranger or reaching out to a loved one.”
Paul Southern, senior vice president of licensing for Lucasfilm at Disney Consumer Products and Interactive Media, hopes this campaign will encourage Star Wars fans to not only stand up for their own beliefs but to help others in need. Fans can spread their own messages and stories too through the social media hashtag #ForceForChange on November 29, also known as Giving Tuesday.
The T-shirts are available exclusively in Target shops and through the retailer’s website from November 27.