Watch the Trailer to ‘Sausage Party,’ Seth Rogen’s R-Rated Animated Film About Talking Food

Just after making its official debut at the South by Southwest Film Festival, Sony Pictures released the new trailer for Sausage Party, the R-rather animated comedy co-written and produced by Seth Rogen.

Directed by Conrad Vernon and Greg Tiernan, Sausage Party tells the story of what happens to food when it leaves the grocery store. Once they find out the truth (that they are eaten), a sausage leads a group of food products on a mission to expose the honest truth about their lives and what they are really there for.

The red-band trailer teases the foul language and harsh food violence that will take place.

“Once you see that sh–, it’ll f— you up for life,” a Twinkie recalls to Rogen’s sausage character as a look-a-like Saving Private Ryan sequence plays onscreen.

An all-star cast of comedy stars including Seth Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton, and Salma Hayek voices the film.

“I’m even shocked, and we made it,” Rogen said regarding the film after the screening ended.

The unusual film got a huge positive reaction at the first screening at South by Southwest on Monday. Critics shared their thoughts on social media, praising the R-rated comedy.

It took 17 years but SAUSAGE PARTY is finally the R-rated smart and crazy animated comedy we've wanted since the SOUTH PARK movie. #SXSW

— Matt Dentler (@MattDentler) March 15, 2016

Will do for animated movies what DEADPOOL did for supes. Look out, Pixar! #SausageParty https://t.co/k0R1mcXXut

— Nick Schoenfeld (@12ptNick) March 15, 2016

#SausageParty is disgusting raunchy, and crazy hilarious. God Damn #SXSW

— (((Eric Eisenberg))) (@eeisenberg) March 15, 2016

Check out the red-band trailer below and catch Sausage Party in theaters August 12.