H&M’s New April Fools Collection Features Mark Zuckerberg’s Minimalistic Look

Gray t-shirts, anyone?

When H&M decided to release their newest designer collaboration a little ahead of schedule, it screamed April Fools. Regardless of the prank, the new “Mark Zuckerberg x” collection is pretty spot-on.

“The Collection Pack,” features seven simple gray t-shirts and one pair of basic blue jeans, keeping it super simple in typical Zuckerberg fashion. The collection is described as “one less thing to think about in the morning.”

The gender-neutral minimalistic wardrobe was inspired “by Mark’s beliefs that making even the easiest decisions consumes mental energy and gets in the way of doing more important things,” shared Markforhm.com.

“I really want to clear my life so that I have to make as few decisions as possible about anything except how to best serve this community,” shared Zuckerberg.

The collection works in any situation, as seen in the Lookbook. It is perfect for “inspiring colleagues,” “press talks,” and “shaping the future.”

While the branding for both Zuckerberg and H&M is basically dead on, it doesn’t look like H&M is behind the prank. Whoever is the mastermind, they nailed the company write-up at the bottom of the webpage and the logos all over the website.

A spokesperson from H&M confirmed this with Metro adding, “They’ve even taken wording from our press releases.”

Whoever is behind this prank, very well done!