In Back to the Future II, Marty McFly famously travels into the future in an attempt to prevent disaster for his family. From October 26, 1985, he travels to October 21, 2015. The future is finally here on Wednesday.
As the day approaches, fans and brands across the U.S. are preparing with several special events and promotions to mark the occasion.
In the New York City, cab service Lyft is offering free DeLorean rides from 11 a.m. to 5 p.m. using a special “McFly Mode” toggle on the company’s app. The DeLorean is, of course, the famous gray car Doc Brown used to travel through the time stream. (Lyft spokesmen declined to comment on whether the free rides Wednesday would be time-travel capable.)
Lyft is partnering with Universal and Verizon for a special #WhyNotWednesday, Verizon’s attempt to create its own #ThrowbackThursday viral campaign. (Doesn’t quite have the same ring to it.)
Elsewhere, a Facebook profile for a Doctor Emmett Brown popped up Monday on the social media site with an ominous message for fans.
“It works! IT WORKS! I’m back in 2015 and need help. MESSAGE ME NOW!”
According to TIME, the profile is an interactive bot that will communicate with users when they message it. Feel free to give it a shot here!
If you’re really looking to get nostalgic, you can actually buy and drink the “Pepsi Perfect,” the drink Marty ordered in the diner when he first arrives in the future.
On Wednesday, Pepsi will offer 6,500 of the limited-edition bottles on its website. Some bottles are already available on eBay from a small amount that were given away at New York Comic Con last weekend.
For sports fans, an eerie prediction is in the midst of unfolding. In the movie, the Chicago Cubs are World Series champions. In real life, the Cubs are currently playing the NLCS (though down 2-0 in the series to the Mets), but you can get your Marty McFly on (like the guy below) and hope that if we can’t have hoverboards, at least maybe the Cubs can finally end their long-running championship drought.
Like this Cubs’ fan, if you’re interested in getting that perfect MCFLY!! look for Halloween, you can’t go without these officially licensed (sans a Nike endorsement) self-lace-up, light up “Nike” Air Mag shoes. The shoes really do light up. They don’t, unfortunately, have power laces. We guess not all predictions can come true.
Regardless of your favorite part of Back to the Future II, there’s plenty of ways to celebrate on Wednesday.